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AI Data Broker in Canada: Data Licensing & Data Monetization

Your data may be worth more to AI labs than you think.

As an AI data broker in Canada, Signal & Form connects businesses with AI and robotics companies that pay for data they cannot scrape: unpublished video, specialist text, image libraries, and footage of skilled work. We help Canadian businesses find out what their data is worth, get it rights-clean and documented, and sell it through the right buyers. We are paid mostly on commission, so we only win if you do.

At a glance
Starts with
A free call about what data you have
Then
Success fee on closed deals only
Buyers
AI labs, robotics companies, data marketplaces
Legal
Your lawyer signs off on rights and contracts

Data monetization consulting, focused on AI buyers

Data monetization usually means one of two things: using your data to run the business better, or selling access to it. Our data monetization consulting focuses on the second, and on the newest buyers in that market: AI labs and robotics companies that license data to train their models.

That route works best for businesses sitting on material nobody else has, such as unpublished video, specialist writing, image libraries, audio archives, or footage of skilled work. If your data is mainly useful inside your own business, an AI assessment is the better starting point. Not sure which applies? The data value calculator gives you a rough number in a minute.

Public prices for AI training data

Most data deals are private, but enough have been reported to set a range. Large archives have sold for tens of millions. Individual creators more often see deals in the thousands. Volume, uniqueness, and clean rights decide where you land.

US$1 to $4

per minute of video

Reported rates AI companies paid creators for unpublished footage. 4K and specialist footage sits at the top of the range.

Source: Bloomberg via The Decoder

US$2,500

per book title

Offered to authors for a three-year AI training licence in the HarperCollins and Microsoft deal.

Source: The Decoder

US$25M to $50M

per buyer

Reported value of each of Shutterstock's first AI licensing deals with Apple, Meta, Google, and Amazon, according to Reuters.

Source: The Decoder

US$15 to $50

per hour of annotated headcam video

Reported price for first-person video sold to robotics labs. Raw footage sits at the low end and fully annotated data at the top.

Source: Inc42

Figures in US dollars, as reported, checked October 10, 2026. Read the full breakdown in what AI companies pay for training data.

The data AI companies want, and cannot scrape

Unpublished video archives

Raw footage, B-roll, and outtakes that never went online. Production houses, agencies, broadcasters, and creators with hundreds of hours are the clearest fit. Volume matters: buyers think in hundreds or thousands of hours.

Image and product photo libraries

Large, consistently shot libraries with clear ownership, such as ecommerce catalogues, architecture and real estate photography, or industrial and inspection imagery, especially with good captions or metadata.

Specialist and bilingual text

Expert writing that is not on the open web: technical manuals, training material, professional reports with personal information removed, and parallel French and English content, which is a natural Canadian strength.

Skilled-task video for robotics (coming soon)

First-person video of people doing real work with their hands, from trades and mining to commercial kitchens and warehouse picking. Robotics companies use it to teach machines physical tasks. Skilled, specialist work is worth more than everyday chores.

What we will not broker

  • ×Data you do not clearly own or have permission to license
  • ×Anything scraped from other websites
  • ×Personal or health information without documented consent for this use
  • ×Indigenous language or community data, unless the community leads the project
  • ×Footage of children, or of bystanders who have not consented

From archive to licensing deal

Since the major AI copyright cases, buyers pay for data they can defend. Clean rights and good documentation are not paperwork; they are most of what makes a dataset sellable.

01

Data review

We inventory what you have, check volume, uniqueness, and quality, flag rights and consent gaps, and estimate a realistic value range against public deal benchmarks. You get a written go or no-go before any further spend.

02

Clean and document

We organize and de-duplicate the dataset, work with your lawyer on rights, consent, and de-identification, and write the documentation buyers expect: a data card covering source, lineage, licence terms, and known limits, plus a sample.

03

Route to buyers

We shortlist the right buyers and marketplaces for your data type, submit samples, and manage the conversation. Most training data reaches labs through established marketplaces and vendors, so we work through those established channels rather than cold pitches.

04

Close and renew

Your lawyer reviews and signs off on every contract, including term, exclusivity, and use restrictions. We earn our success fee only when a deal closes, and we track renewals so a one-off sale can become recurring revenue.

Headcam video for robotics (coming soon)

Humanoid and robot-learning models are trained partly on first-person video of people doing tasks with their hands. NVIDIA says its GR00T N1 robot model was trained on a mix that includes egocentric human video, and Figure has partnered with Brookfield to capture human video across Brookfield's homes, offices, and logistics spaces.

The catch: everyday chore footage has become cheap, because collection has scaled in lower-cost markets. The opening for Canadian businesses is skilled work that is hard to film elsewhere, such as licensed trades, mining, commercial kitchens, or specialized warehouse and assembly tasks. It has to be recorded by consenting staff, under a written privacy policy, with faces and screens blurred.

Coming soon. We are not taking on headcam or egocentric video projects yet. If you have footage of skilled work, or want to record it, get in touch and we will add you to the early list and reach out when it opens.

When it opens, the approach will be cautious: a small, spec-compliant sample first, and volume only once a buyer has committed in writing. Until then, read our guide to egocentric data for robotics.

Sources: NVIDIA Research, Figure

This is a new field. Here is how we approach it.

Licensing business archives to AI labs at scale is a recent market, mostly formed since 2023. There is no course or certification for it. You will also see claims online of six or seven figures per dataset. That does happen, but almost always for large, unique, rights-cleared archives, not a few hard drives of footage.

What we bring is the discipline the market actually rewards: careful research into who is buying and at what price, rigorous documentation, honest valuation, and a fee structure tied to your result. Where a question is legal, your lawyer answers it. Where your data is not worth selling, we tell you before you spend money finding out the hard way.

We only win if you do

Paid on results

We earn a success fee, a percentage of the deal value, only when a deal closes. No deal, no fee.

Agreed up front

The fee is set in writing before we make any introductions, so you always know what a deal nets you.

Fully transparent

You see every buyer and every term. If a marketplace handles the sale, its fee is shown separately.

Every conversation starts free. Book a call and tell us what you have.

Frequently asked questions

Yes, if you own the rights to it and the people in it have consented to this use. AI labs and robotics companies license video, images, text, audio, and specialist knowledge that is not already on the open web. Publishers, stock libraries, and creators have all signed licensing deals. The hard part is rarely finding interest. It is proving you own the data, that it is clean, and that it is documented well enough for a buyer to trust it.

It depends on volume, uniqueness, and rights. Public benchmarks give a range: reported video rates of about US$1 to $4 per minute of footage, a few cents to a couple of dollars per image, and US$5,000 per book title in one publisher deal, split evenly with authors. Large archives have sold for tens of millions of dollars, but individual creators more often see deals in the thousands. We estimate a realistic range for your data against these public figures before you spend anything on packaging, and our free data value calculator gives you a rough number in a minute.

It can be, but the rules depend on what the data contains. Data with personal information falls under PIPEDA, BC PIPA, or Quebec Law 25, which generally require meaningful consent for new uses. Canada has no specific copyright exception for text and data mining, so you need clear ownership or permission for any creative work. This is general information, not legal advice. We work alongside your lawyer, who reviews rights and signs off on every contract.

Mostly on results. If we bring you a buyer, we earn a success fee: a percentage of the deal value, agreed in writing before any introductions are made. You only pay it if a deal closes, and you always see the buyer and the terms. If a marketplace handles the sale, its own fee is separate, and we show you both before you agree to anything.

Most training data reaches frontier labs through established marketplaces and data vendors that already have buying relationships, not cold pitches. OpenAI runs a public data partnerships program with an interest form; most other labs do not publish an intake process. We pick the route that fits your data: a curated marketplace, a specialist vendor, a direct program where one exists, or a Canadian buyer such as Cohere.

There is real demand. Robotics companies including NVIDIA, Figure, and Skild AI train on first-person video of people doing tasks with their hands. But generic chore footage is now cheap because collection has scaled overseas. The opportunity in Canada is skilled, specialist work, such as trades, commercial kitchens, or warehouse tasks, recorded by consenting staff with proper privacy controls. Brokering headcam and first-person video is coming soon at Signal & Form. Get in touch to join the early list and we will reach out when it opens.

Sitting on an archive? Find out what it is worth.

Book a free consultation. Tell us what data you have, and we will tell you honestly whether it is worth taking further.