Enterprise SEO Consultant in Canada
Enterprise SEO from someone doing it in-house right now.
Signal & Form's enterprise SEO consultant in Canada is Kavan Sohal, a practising SEO Director at a large, publicly traded global brand who helps mid-market and enterprise companies turn organic search into a revenue channel the business can plan around.
- For
- Mid-market and enterprise brands
- Lead
- Practising in-house SEO Director
- Engagements
- Retainer, audit, or advisory
- Investment
- Custom, typically from $10K/mo
Meet Kavan Sohal
The consultant is the person doing the work.
Large sites do not fail at SEO for lack of ideas. They fail because fixes sit in a development backlog, content teams and product teams pull in different directions, and nobody can show the CFO what organic search is worth. Kavan deals with exactly that every day in-house, and brings the same playbook to a small number of outside clients.
Enterprise engagements are scoped custom and typically start from $10,000 a month, or as fixed-fee audits and roadmaps. They are priced for senior expertise, not agency overhead.
Credentials
Agency range, in-house depth, and hands-on AI.
11+ years
in agency SEO
Leading search strategy inside marketing agencies, from single-location trades to national ecommerce and SaaS.
SEO Director
at a global public brand
A current in-house role leading SEO for a large, publicly traded global brand. Signal & Form is run part time alongside it.
Coach + teacher
not a black box
Years of coaching marketing teams and teaching business owners how search works, so clients understand what is being done and why.
AI builder
voice agents to automations
Hands-on AI work: real-time voice agents, lead qualification, content workflows, and AI search (GEO) visibility.
Businesses served: Plumbers · Electricians · Mortgage brokers · Home service trades · Professional services · SaaS companies · Ecommerce and Shopify brands · Mid-market and enterprise brands
How it compares
How Kavan compares to the usual options.
| Criterion | Kavan Sohal · Signal & Form | Enterprise SEO agency | Building in-house |
|---|---|---|---|
| Seniority on your account | Director-level SEO lead, on every call | Senior at pitch, junior at delivery | A team you have to manage |
| In-house empathy | Currently runs SEO inside a public company: stakeholders, legal, dev queues | Agency-side only | Your own people |
| Speed to first win | Prioritized technical and content backlog within weeks | Long onboarding | Months to hire |
| AI search | GEO and entity work built in | Often an upsell | Skill gap |
| Cost structure | Senior expertise without agency overhead | Overhead in every invoice | Salaries plus tools |
Comparisons describe typical market options, not any specific firm.
What enterprise SEO covers
The work that moves revenue on large sites.
Every enterprise engagement starts with a forecast: which page types and searches drive revenue, what they are worth, and what it takes to win them. That model becomes the business case for engineering time, content budget, and headcount.
- Technical SEO at scale: crawl budget, rendering, indexation, migrations
- Information architecture and internal linking for thousands of pages
- Content at scale: templates, programmatic pages, and editorial governance
- International and bilingual SEO: hreflang, ccTLD versus subfolder decisions
- GEO and entity strategy for AI search visibility
- Forecasting, reporting, and business cases leadership will fund
- Coaching and leading in-house SEO teams
Engagement models
Three ways to work together.
Fractional SEO lead: a senior SEO embedded with your team on a monthly retainer, running strategy, priorities, and stakeholder alignment.
Audit and roadmap: a fixed-fee technical and content audit with a prioritized, costed 12-month roadmap your team can execute.
Advisory: a standing monthly session for an in-house SEO lead or marketing executive, for second opinions, migrations, and hiring.
Services
Where to go next.
- SEO & GEO services →All programs
- Ecommerce SEO →Large catalogues and Shopify Plus
- GEO / AI search →Visibility in AI answers
- AI strategy →AI across the business
FAQ
Common questions.
It depends on site size, the number of markets and languages, and how much the team will execute in-house. Signal & Form enterprise retainers are scoped custom and typically start from $10,000 a month; fixed-fee audits and roadmaps are also available.
Agencies often staff senior people at the pitch and junior people on delivery. A consultant who is a practising in-house SEO Director brings director-level judgment to every call and understands the internal politics of getting SEO work shipped.
Yes. Many engagements are advisory or fractional lead roles that make an existing team more effective rather than replacing it.
Yes. Signal and Form Consulting Ltd. is an incorporated Canadian company and can work within standard vendor onboarding, NDAs, and security questionnaires.
Scope an enterprise SEO engagement.
Share your site, markets, and goals. You will get a scoping call with Kavan, not a sales rep.