Signal & Form
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About Signal & Form: AI Consulting Firm in Vancouver

We don't just know AI. We know your business.

Signal & Form is a boutique consulting firm that helps businesses modernize how they operate, how they show up online, and how they grow.

Our Story

Born from the gap between AI potential and AI reality.

Signal & Form was founded after years of watching businesses struggle with the same problem: they knew AI could help, but they had no idea where to start. And even when they did start, they often treated technology, marketing, and operations as separate problems with separate solutions.

Working across digital marketing, SEO, and technology inside Vancouver agencies, founder Kavan Sohal saw firsthand how the right AI tools could transform a business. Saving hours every week, connecting disparate systems, and unlocking insights that were hiding in plain sight. But he also saw the other side: businesses paying for tools that gathered dust, teams overwhelmed by options, and consultants who delivered slide decks instead of solutions.

That experience shaped how we work today. We do not offer AI consulting, SEO, and web development as separate services that happen to sit under one roof. They are one integrated approach to modernizing a business. AI makes your operations faster. SEO and GEO make sure the right people find you, whether they are searching on Google or asking ChatGPT. And the digital builds we deliver, from websites to dashboards to custom tools, are where all of that comes together into something tangible.

Every engagement starts with understanding where your business is right now and where the biggest gaps are, whether that is internal efficiency, online visibility, or both. Then we build the systems that close those gaps, using AI to accelerate the work and make it stick.

The name says it all: find the signal in the noise, then give it form.

Who We Are

One consultant who covers a lot of ground.

Signal & Form is run by Kavan Sohal, an SEO and AI consultant with 11+ years in marketing agencies leading search strategy, coaching teams, and teaching small business owners how search actually works. Today Kavan is also an SEO Director at a publicly traded global brand (unnamed here), and runs Signal & Form part time alongside that role. That is deliberate: the client list stays small, and every engagement gets the same enterprise-grade thinking used in-house. The work is done by Kavan, not handed to a junior, and a small bench of trusted specialists is brought in when a project needs more hands.

Most AI consultants come from pure tech. Kavan has spent a career inside marketing teams and agencies, working with plumbers, electricians, mortgage brokers, SaaS companies, and ecommerce brands, managing budgets, coordinating people, and shipping work under real deadlines. It means the systems built here are designed for how a business actually runs, not how a demo runs.

Based in Vancouver, BC, we work with businesses across Canada, both remotely and in person.

“I started Signal & Form because I got tired of watching businesses pay for advice they couldn't act on. I build what works.”

Kavan Sohal across Canada

SEO, AI, and seminars, coast to coast.

What We Bring

Strategy and hands-on delivery, from one person.

AI, SEO & Digital Builds

  • AI workflow design and implementation
  • AI-assisted web development and custom tool builds
  • SEO, GEO, and AI search optimization
  • Dashboard and automation builds
  • Content strategy and production
  • Team training and coaching

Operations & Strategy

  • Operational efficiency audits
  • Agency operations and client delivery
  • Data analysis and reporting systems
  • Budget and resource management
  • Process design for real-world teams
  • Implementation that fits how you work

Programs & credentials

  • Member of the Claude for Startups program, which gives member companies Claude credits and office hours with Anthropic's Applied AI team.
  • 11+ years in SEO across SaaS, ecommerce, and local businesses.
  • Signal and Form Consulting Ltd., an incorporated Canadian business.

Our Values

How we work.

Build, don't just advise.

We deliver working systems, not slide decks. Every engagement ends with something tangible: a dashboard, a trained team, a visible online presence.

Stay grounded.

We cut through AI hype and focus on what actually moves the needle for your business. No buzzwords, no over-promises.

Work like a partner.

You work directly with Kavan. No layers, no handoffs, no junior analysts. One relationship, real accountability.

Use what we sell.

We build with AI every day. Our own business runs on the same tools and workflows we implement for clients. This isn't theory.

Let's talk about your business.

Book a free 30-minute call. No pitch, just a conversation about what's possible.

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