Brand Identity & Logo Design Services
Your brand should look as good as your idea.
We build brand identities that make startups look established from day one. Logo, colors, typography, and guidelines, all designed to grow with your business.
- Range
- From $2,500
- Timeline
- 2-6 weeks from discovery to delivery
- Concepts
- 2-3 creative directions, two rounds of revisions
- Deliverables
- Logo system, color palette, typography, brand guidelines
What We Build
Everything your brand needs to stand out.
Logo Design
A versatile logo system with primary, secondary, and icon variations. Designed for digital and print across light and dark backgrounds.
Color Palette
A strategic color system with primary, secondary, and accent colors. Includes hex codes, RGB values, and accessibility-tested contrast ratios.
Typography
Curated font pairings for headings, body text, and UI elements. Includes web fonts, fallback stacks, and usage guidelines for consistent application.
Brand Guidelines
A comprehensive brand book documenting logo usage, spacing rules, color applications, tone of voice, and dos and don'ts for maintaining brand consistency.
Our Process
From discovery to delivery in 2-4 weeks.
Discovery Session
We dig into your business, your audience, and your competitors. What makes you different? Who are you trying to reach? This conversation shapes everything that follows.
Concept Development
We develop 2-3 distinct creative directions based on the discovery session. Each concept includes a logo, color palette, and typography so you can see the full picture.
Refinement
You pick a direction and we refine it. Two rounds of revisions are included to dial in every detail, from icon weight to color values.
Final Delivery
You receive all brand assets in every format you need, plus a brand guidelines document that ensures consistency whether you or another designer is applying them.
Deliverables
What you get
Every brand identity project includes production-ready files and a guidelines document. Here is exactly what you walk away with.
- Primary logo with variations (horizontal, stacked, icon)
- Logo files in SVG, PNG, and PDF formats
- Color palette with hex, RGB, and CMYK values
- Typography system with font pairings and usage rules
- Brand guidelines document (PDF)
- Social media profile templates
- Business card and letterhead design
- Favicon and social sharing image
Pricing
Brand identity packages
Logo & Essentials
$2,500 flat
Logo system, colour palette, and typography. Two to three weeks. Ideal for early-stage founders who need a professional foundation fast.
Brand Identity System
$6,500 flat
Complete brand system: logo suite, colour, typography, tone of voice, brand guidelines document, and core templates.
Naming, Identity & Collateral
From $12,000
Naming sprint and positioning, the full identity system, plus business cards, letterhead, social templates, and a presentation deck template.
Enterprise Rebrand
Custom
Multi-brand or multi-location rebrands, brand architecture, and rollout support across teams. Scoped on a discovery call.
Not sure which tier is right? Book a free call and we will help you figure it out.
Next Steps
Build on your brand
FAQ
Frequently asked questions
Logo & Essentials takes 2-3 weeks and the Brand Identity System 3-4 weeks from kickoff to final delivery; projects with naming run longer. This includes the discovery session, initial concepts, two rounds of revisions, and final file delivery. Rush timelines are available for an additional fee.
We offer brand extension packages that take your existing logo and build a complete system around it, including color palette, typography, brand guidelines, and templates. We will evaluate your current logo and recommend whether it needs refinement or can be used as-is.
Yes, 100%. Once the project is complete and paid in full, you own all brand assets including logos, color palettes, typography selections, and brand guidelines. We provide all source files so you or any future designer can work with them.
Yes. A full naming sprint is part of the Naming, Identity & Collateral tier (from $12,000), and the $2,500 Bare Essentials package on the Launch & Brand page covers lighter name basics. We run a preliminary check of domain availability and the Canadian Trademarks Database, and look at cultural considerations. Confirm with a trademark agent or lawyer before you commit to a name. If you already have a name, we skip this step and focus on the visual identity.
A logo is one element of your brand identity. A full brand identity includes your logo, color palette, typography, imagery style, tone of voice guidelines, and a brand guidelines document that ensures consistency across all touchpoints. Think of the logo as your signature and the brand identity as your entire personality.
More in Launch & Brand
Other Launch & Brand services
Ready to build a brand that stands out?
Book a free discovery call. We will talk through your vision and recommend the right package for your stage.