AI Consulting
Frequently Asked Questions

In Canada, small assessments start around $1,500 to $5,000. Implementation projects run $5,000 to $25,000. Enterprise engagements go $25,000 to $100,000 and up. Ongoing retainers sit between $2,000 and $10,000 a month.

In Canada, hourly rates for experienced AI consultants sit between $200 and $500. Senior strategists and specialized implementers charge more. Sub-$150 rates usually signal a freelancer learning on your dime.

Reasonable fees are ones where the expected value clearly exceeds the cost and the scope is spelled out up front. Anchor the fee to outcomes, not hours.

A practical way to think about AI in business: descriptive (what happened), predictive (what might happen), prescriptive (what should we do), and generative (create something new).

Start from a business problem, not a tool. Respect your data (quality, security, consent). Keep a human in the loop for anything that matters.

A rule of thumb that says start by automating the 30% of a workflow that is repetitive and low-judgment. Leave the 70% that needs context, approval, or nuance to humans.

Not because the models do not work. Because objectives are fuzzy, data foundations are weak, nobody owns the project after the pilot, and change management gets skipped.

AI cannot feel empathy, take responsibility, reason well in novel situations with no data, set strategy or values, or be held legally accountable for outcomes.

It sounds confident even when it is wrong. Fluent output is not the same as accurate output, and that gap is where most AI-caused damage happens.