AI and SEO Seminars
Learn AI and search from someone who does both every day.
These AI and SEO seminars are led by Kavan Sohal, an SEO Director at a large global brand with 11+ years of agency experience, and are built for business owners and teams who want practical skills they can use the next morning.
- Formats
- Public, private, and online
- Length
- 90 minutes to half a day
- Audience
- Owners, marketers, teams
- Location
- Metro Vancouver or virtual
Meet Kavan Sohal
The consultant is the person doing the work.
Most business owners are being told two things at once: use AI, and make sure AI recommends you. The seminars cover both. Attendees leave with prompts and workflows they can use immediately, a clear picture of how Google and AI assistants decide who to show, and a short list of things to fix on their own site.
Seminars run as public sessions in Metro Vancouver and online, and as private sessions for companies, associations, and chambers. Join the interest list to hear about upcoming dates.
Credentials
Agency range, in-house depth, and hands-on AI.
11+ years
in agency SEO
Leading search strategy inside marketing agencies, from single-location trades to national ecommerce and SaaS.
SEO Director
at a global public brand
A current in-house role leading SEO for a large, publicly traded global brand. Signal & Form is run part time alongside it.
Coach + teacher
not a black box
Years of coaching marketing teams and teaching business owners how search works, so clients understand what is being done and why.
AI builder
voice agents to automations
Hands-on AI work: real-time voice agents, lead qualification, content workflows, and AI search (GEO) visibility.
Businesses served: Plumbers · Electricians · Mortgage brokers · Home service trades · Professional services · SaaS companies · Ecommerce and Shopify brands · Mid-market and enterprise brands
Seminar topics
Pick one, or combine them into a half day.
Each seminar is updated before it runs, because the tools change monthly. Examples are tailored to the room: trades, financial services, retail, SaaS, or professional services.
- AI for business owners: the tools worth paying for and the workflows that save real hours
- Getting found in AI search: how ChatGPT, Perplexity, and Google AI Overviews choose who to recommend
- SEO fundamentals for owners: what actually moves rankings, and what to ignore
- Local SEO workshop: Google Business Profile, reviews, and service-area pages, worked on live
- AI voice agents and automation: what they can do today and what they cost
- Writing your team's AI-use guidelines (operating guidelines, not legal advice)
Services
Where to go next.
- Speaking engagements →Keynotes, panels, lunch-and-learns
- AI workshops →Hands-on team training
- SEO coaching →One-on-one follow-up
FAQ
Common questions.
Kavan Sohal, founder of Signal & Form, an SEO Director at a large, publicly traded global brand with 11+ years in agency SEO and hands-on AI implementation experience.
Dates are announced to the interest list first. Use the contact form and mention seminars to be added.
Yes. Private seminars are tailored to the audience and quoted per event. Hands-on workshops follow the pricing on the AI workshops page.
No. The seminars are built for business owners and non-technical teams. Bring a laptop for the hands-on parts.
Want a seat, or a seminar for your team?
Join the interest list for public dates, or ask about a private session.