Best SEO Consultant in Canada
Senior SEO, done by the person you actually hired.
If you are looking for the best SEO consultant in Canada, Kavan Sohal is the founder of Signal & Form and a senior SEO with 11+ years in agencies and a current SEO Director role at a large, publicly traded global brand.
- Experience
- 11+ years agency SEO
- Current role
- SEO Director, global public brand
- Serves
- Businesses across Canada
- Programs from
- $1,500/mo
Meet Kavan Sohal
The consultant is the person doing the work.
Kavan has spent more than a decade inside marketing agencies leading search strategy, coaching teams, and teaching business owners how search actually works. The client list has ranged from plumbers, electricians, and mortgage brokers to SaaS companies and ecommerce brands, which is why the advice here works at both ends of the market.
Signal & Form is run part time, alongside the in-house Director role. That keeps the client list deliberately small: every engagement gets the same enterprise-grade thinking used at a global brand, without being handed to a junior.
Credentials
Agency range, in-house depth, and hands-on AI.
11+ years
in agency SEO
Leading search strategy inside marketing agencies, from single-location trades to national ecommerce and SaaS.
SEO Director
at a global public brand
A current in-house role leading SEO for a large, publicly traded global brand. Signal & Form is run part time alongside it.
Coach + teacher
not a black box
Years of coaching marketing teams and teaching business owners how search works, so clients understand what is being done and why.
AI builder
voice agents to automations
Hands-on AI work: real-time voice agents, lead qualification, content workflows, and AI search (GEO) visibility.
Businesses served: Plumbers · Electricians · Mortgage brokers · Home service trades · Professional services · SaaS companies · Ecommerce and Shopify brands · Mid-market and enterprise brands
How it compares
How Kavan compares to the usual options.
| Criterion | Kavan Sohal · Signal & Form | Typical SEO agency | Typical freelancer |
|---|---|---|---|
| Who does the work | Kavan, directly. Strategy, research, and editing are not handed off | Account manager in front, junior specialists behind | One person, depth varies widely |
| Experience | 11+ years in agency SEO plus a current SEO Director role in-house | Depends on who is assigned to you | Often 1 to 5 years |
| Enterprise perspective | Runs SEO for a global, publicly traded brand day to day | Usually SMB-focused | Rare |
| Range of businesses | Trades, mortgage brokers, SaaS, ecommerce, mid-market and enterprise | Often one niche | Often one niche |
| AI search (GEO) | Built into every program: ChatGPT, Perplexity, AI Overviews | Sold as an add-on, if at all | Uncommon |
| AI implementation | Builds voice agents, automations, and content workflows | Not offered | Not offered |
| How you are kept informed | Coaching built in: you learn what is done and why | Monthly report, little context | Varies |
| Client load | Deliberately small, because it is run part time | Large book of clients per manager | Varies |
Comparisons describe typical market options, not any specific firm.
What the work covers
Everything that moves rankings, nothing that only fills a report.
Every program starts with the same question: which pages, if they ranked, would bring you revenue? From there the work is a prioritized backlog of technical fixes, content, local signals, and links, reviewed with you every month in plain language.
- Technical SEO: crawlability, indexing, site speed, structured data
- Local SEO: Google Business Profile, reviews, service-area and city pages
- Content strategy: keyword research done by a person, AI-assisted drafting, human editing
- Ecommerce and Shopify SEO: collections, product pages, faceted navigation
- GEO: getting cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Reporting tied to leads and revenue, not just rankings
Services
Where to go next.
- SEO & GEO services →Programs, deliverables, and pricing
- Local SEO →For service businesses and trades
- Enterprise SEO →For mid-market and large brands
- SEO coaching →Learn to run it in-house
FAQ
Common questions.
There is no official ranking, so look at who does the work, their experience, and the range of businesses they have helped. Kavan Sohal combines 11+ years of agency SEO, a current SEO Director role at a large global brand, and hands-on work with small businesses, SaaS, and ecommerce.
Kavan leads SEO in-house at a large, publicly traded global brand. Running Signal & Form alongside that role keeps the client list small and means clients get a consultant who is practising SEO at scale every day.
Both. A large share of Kavan's agency years were spent with trades, mortgage brokers, and local service businesses. Larger brands are served through the enterprise SEO program.
AI helps draft. Kavan does the keyword research, sets the strategy, and reviews and edits everything before it is published. That split is disclosed to every client.
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