SEO Coaching & Training
SEO coaching & training.
Learn to fish instead of hiring a fisher. We teach you how search engines work, how to rank your content, and how to stop paying for knowledge you could own.
- Rate
- $250 / session
- Session
- 90 minutes, typically 1-2 hours
- Format
- Video call anywhere in Canada or in-person in Metro Vancouver
- Commitment
- No minimum, book what you need
- Best for
- Marketing managers, business owners, freelancers and consultants
Why Coaching
Learn to do it yourself. Keep the skills forever.
Stop paying monthly retainers for things you could learn
SEO retainers commonly run from a few hundred to several thousand dollars a month, often for work that is not that hard once you understand it. Coaching teaches you the skills so you can bring it in-house or at least manage agencies more effectively.
SEO knowledge does not expire
Algorithms change but the fundamentals do not. Once you understand how search works, keyword research, content optimization, technical foundations, you can adapt to any update Google throws at you.
Make better content and marketing decisions
When you understand SEO, every piece of content you create works harder. Every website decision is more informed. You stop guessing and start building on data.
Get ahead of AI search before your competitors do
GEO is the next frontier. Most businesses have not even heard of it yet. Learning how AI search engines find and cite sources now gives you a head start that will compound over the next few years.
What You'll Learn
From keyword research to GEO.
We cover everything you need to manage your own SEO, whether you are starting from zero or want to level up existing skills. Every session uses your actual website and your real data.
Keyword research: finding the terms your customers actually search for
On-page SEO: title tags, meta descriptions, headers, internal linking, and content structure
Technical SEO: site speed, crawlability, indexing, schema markup, and Core Web Vitals
Local SEO: Google Business Profile, citations, reviews, and map pack rankings
GEO basics: how AI search tools work and how to get cited by ChatGPT and Perplexity
Content strategy: planning, creating, and measuring content that ranks
SEO tools: Google Search Console, Analytics, Ahrefs or Semrush, and free alternatives
Reporting: tracking what matters and knowing when your SEO is working
Who It's For
SEO coaching works for people who want to own their strategy.
Marketing managers
You manage your company's marketing but SEO has always been outsourced or neglected. You want to understand it well enough to own it or manage it effectively.
Business owners
You are tired of paying agencies without understanding what they do. You want to learn enough to either do it yourself or hold your agency accountable.
Freelancers and consultants
You want to add SEO to your service offerings or optimize your own site to attract more clients organically.
Prefer done-for-you SEO instead? Check out our SEO services, local SEO, or GEO optimization.
How It Works
Practical, hands-on, and built around your site.
Free discovery call
We assess your current SEO situation, your goals, and your knowledge level. We will be honest about whether coaching is the right fit or if you need done-for-you services.
Customized sessions
Each session focuses on what matters most for your site right now. We use your actual website, your real data, and your specific market. No generic exercises.
Apply and iterate
Between sessions, you apply what you learned. In the next session, we review your progress, troubleshoot issues, and move to the next topic.
Pricing
Invest in skills, not retainers.
$250
per 90-minute session
Sessions are typically 1-2 hours
- Video call anywhere in Canada or in-person in Metro Vancouver
- We work on your actual website with your real data
- No minimum commitment, book what you need
- Action items and resources after each session
- Session recordings available on request
FAQ
Frequently asked questions
No. We work with complete beginners and experienced marketers alike. If you are brand new, we start with the fundamentals. If you already know the basics, we jump straight to advanced topics like technical SEO, GEO, or content strategy. The coaching is tailored to your level.
An agency does the work for you. Coaching teaches you to do it yourself. With coaching, you build skills that last forever and stop paying monthly retainers for things you could handle in-house. It is the difference between ordering takeout every night and learning to cook.
Yes. GEO, which stands for Generative Engine Optimization, is a core part of our coaching. AI search tools like ChatGPT, Perplexity, and Google AI Overviews are changing how people find information. We teach you how to optimize for both traditional search and AI-powered search.
Most people can manage the basics of their own SEO after 4-6 sessions. You will be able to do keyword research, optimize pages, track rankings, and make data-driven decisions about your content strategy. Some people continue with monthly check-ins for accountability and to stay current with algorithm changes.
Absolutely. Many people come in with a specific issue, like a traffic drop, a migration they need help with, or a penalty they need to recover from. We can focus an entire session on diagnosing and fixing a specific problem, and teach you how to prevent it in the future.
More in 1:1 Coaching
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Ready to own your SEO strategy?
Book a free discovery call and we'll look at your site, identify the biggest opportunities, and put together a coaching plan.