Best SEO Expert in Canada
An SEO career built on both sides of the table.
Ask who the best SEO expert in Canada is and you will get a dozen agency names; Kavan Sohal is a different kind of answer, an SEO who has spent 11+ years in agencies and now leads SEO in-house as a Director at a large, publicly traded global brand.
- Agency years
- 11+
- In-house
- SEO Director, global brand
- Specialties
- Technical, local, ecommerce, GEO
- Based in
- Vancouver, serving Canada
Meet Kavan Sohal
The consultant is the person doing the work.
Most SEO experts have only seen one side. Agency SEOs know how to work across many sites but rarely see how decisions get made inside a big company. In-house SEOs know the politics but have worked on one site. Kavan has done both, and that is the background behind every recommendation at Signal & Form.
Alongside the client work, Kavan has coached marketing teams, taught SEO to business owners, and spoken on AI search. The goal has always been the same: make search understandable enough that the people paying for it can make good decisions.
Credentials
Agency range, in-house depth, and hands-on AI.
11+ years
in agency SEO
Leading search strategy inside marketing agencies, from single-location trades to national ecommerce and SaaS.
SEO Director
at a global public brand
A current in-house role leading SEO for a large, publicly traded global brand. Signal & Form is run part time alongside it.
Coach + teacher
not a black box
Years of coaching marketing teams and teaching business owners how search works, so clients understand what is being done and why.
AI builder
voice agents to automations
Hands-on AI work: real-time voice agents, lead qualification, content workflows, and AI search (GEO) visibility.
Businesses served: Plumbers · Electricians · Mortgage brokers · Home service trades · Professional services · SaaS companies · Ecommerce and Shopify brands · Mid-market and enterprise brands
How it compares
How Kavan compares to the usual options.
| Criterion | Kavan Sohal · Signal & Form | Typical SEO agency | Typical freelancer |
|---|---|---|---|
| Who does the work | Kavan, directly. Strategy, research, and editing are not handed off | Account manager in front, junior specialists behind | One person, depth varies widely |
| Experience | 11+ years in agency SEO plus a current SEO Director role in-house | Depends on who is assigned to you | Often 1 to 5 years |
| Enterprise perspective | Runs SEO for a global, publicly traded brand day to day | Usually SMB-focused | Rare |
| Range of businesses | Trades, mortgage brokers, SaaS, ecommerce, mid-market and enterprise | Often one niche | Often one niche |
| AI search (GEO) | Built into every program: ChatGPT, Perplexity, AI Overviews | Sold as an add-on, if at all | Uncommon |
| AI implementation | Builds voice agents, automations, and content workflows | Not offered | Not offered |
| How you are kept informed | Coaching built in: you learn what is done and why | Monthly report, little context | Varies |
| Client load | Deliberately small, because it is run part time | Large book of clients per manager | Varies |
Comparisons describe typical market options, not any specific firm.
Track record
From a plumber's first page-one ranking to a global brand's roadmap.
The range matters. Ranking a local electrician teaches you how Google Business Profiles, reviews, and service-area pages really behave. Growing a SaaS company teaches you content at scale and conversion. Running SEO for a public company teaches you prioritization, stakeholders, and how to get engineering time. Kavan brings all three to every engagement.
- Small business: plumbers, electricians, mortgage brokers, home services
- Growth companies: SaaS and ecommerce, including Shopify
- Enterprise: SEO leadership for a large, publicly traded global brand
- Teaching: SEO coaching for owners and in-house teams
- AI search: entity and GEO work so brands are cited by AI assistants
Teaching and speaking
SEO you can understand, not just pay for.
A good expert should make you less dependent on them over time. Kavan runs SEO coaching for owners and teams, and AI and SEO seminars for business groups, so the people inside a business understand what is being done and why.
Services
Where to go next.
- About Kavan Sohal →Background and approach
- AI and SEO seminars →Group sessions and company seminars
- SEO coaching →One-on-one or team coaching
- SEO & GEO services →Done-for-you programs
FAQ
Common questions.
Years of hands-on work across different kinds of sites, a record of results, and the ability to explain what they are doing. Kavan Sohal has 11+ years across agencies and in-house, with clients from trades to SaaS to a global public brand.
Kavan is employed full time as an SEO Director, so Signal & Form takes a small number of consulting, coaching, and advisory engagements. Ask about availability on a free call.
No. Nobody controls Google's results, and anyone guaranteeing a position should be a red flag. What you can expect is a clear plan, honest reporting, and work done by a senior person.
Talk to an SEO who has seen both sides.
A free call is a working session, not a pitch. Bring your site and your questions.