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Frequently asked questions

All FAQs in one place.

Honest answers about AI consulting, SEO and GEO, launch and brand, and 1:1 coaching. Real pricing ranges, real timelines, and what to expect from each engagement type. Use the index below to jump to a service.

Assessments, workshops, automation builds, and strategy for Vancouver and Canadian businesses.

AI Consulting hub
  • How long does an AI consulting engagement take?

    One to three weeks for an AI assessment, depending on scope: a focused single-workflow audit takes about a week; a comprehensive multi-department audit runs two to three weeks. Workshops range from a half-day session to a multi-week program. Automation builds typically run four to eight weeks. Strategy and multi-quarter programs run longer. Every engagement starts with the same free 30-minute scoping call.

  • Do we need to have AI tools already in place?

    No. About half the teams we work with have never paid for an AI tool. We work with you regardless of where you are starting. If you do have tools in place (ChatGPT, Copilot, Notion AI, custom GPTs), we audit how they are being used and whether they are earning their seats. If you do not, we point at the smallest first move with the biggest leverage.

  • What is the difference between assessment, workshop, automation, and strategy?

    Assessment maps where AI fits in your business and produces a written roadmap (1–3 weeks, $1.5K–$5K). Workshop is hands-on training for your team using your real tools (half-day to multi-session, $1.5K–$10K). Automation is custom builds — GPTs, integrations, workflow systems we ship for you (4–8 weeks, $5K–$25K). Strategy is the multi-quarter plan with priorities, governance, and budget for larger programs ($5K–$25K+). Most teams start with an assessment to figure out which path fits.

  • What does an engagement actually cost?

    Real ranges, not tiers. Assessments run $1,500–$5,000. Workshops run $1,500–$10,000. Automation builds run $5,000–$25,000 depending on integrations. Strategy and multi-quarter programs run $5,000–$25,000+. Retainers, when they make sense, run $2,000–$10,000 per month. The first call scopes the right shape; we do not anchor pricing until we understand the work.

  • Is this grant-eligible in Canada?

    Team training may qualify for the B.C. Employer Training Grant, which reimburses up to 80% of eligible training costs, and R&D-heavy builds may qualify for NRC IRAP or SR&ED. We can flag the programs that might fit your scope; final eligibility is determined by the program itself. We do not write the application. Bring it up on the discovery call and we will tell you which programs might apply to your scope.

  • What happens after we engage you?

    Discovery call is free. After that: scoping, agreement, kickoff, and a shared workspace. We work in milestones with weekly check-ins, so you see drafts before anything ships. After delivery, you get 30 days of post-launch support to catch issues. Many clients move to a monthly retainer for ongoing optimization, but there is no obligation to continue. The deliverables are yours either way.

  • How is this different from hiring an AI agency?

    Three things. First, you work with a senior operator, not a sales lead and a junior team. Second, we build with your stack, not on top of it, so you do not end up locked into proprietary tools. Third, we leave you trained and self-sufficient. Most agencies are incentivized to keep you dependent. We are not.

  • What tools do you build with?

    We are stack-agnostic and pragmatic. Common foundations: OpenAI, Anthropic, and Google models. Common automation: Zapier, n8n, Make, plus custom code where it earns its place. We integrate with whatever you already use, including Notion, HubSpot, Slack, Shopify, Airtable, and custom databases. Our principle: use the boring, reliable thing first. Custom code is a last resort, not a default.

  • How do you handle data privacy?

    Seriously. We use enterprise-tier API access (no training on your data), build with your data residency requirements, and never store client data on our systems beyond the active engagement. For sensitive industries (legal, healthcare), we can structure the engagement to keep all data inside your environment. NDAs are standard. Custom DPAs available on request.

  • What if the project does not deliver?

    We work in milestones. If after the discovery phase we do not see a clear path to value, we tell you and refund the build deposit. We would rather lose the project than ship something that wastes your time.

  • How fast can you ship something usable?

    Two to three weeks for a quick-win build (ChatGPT integration, CRM automation, email triage, reporting digest). Four to eight weeks for larger automation builds with multiple integrations. The first week is always discovery — we never skip it — but for tactical work the build phase moves fast because the scope is tight on purpose.

  • Do you work with clients outside Canada?

    Yes. Most of our work is Canada-based and grant-eligible, but we take on US and international clients regularly. Note that the grant funding programs we mention are Canadian-only.

Local SEO, ecommerce, Shopify, and generative-engine optimization for ChatGPT, Perplexity, and AI Overviews.

SEO & GEO hub
  • What is GEO and how is it different from SEO?

    SEO optimizes your website to rank on traditional search engines like Google. GEO (Generative Engine Optimization) optimizes your online presence so AI tools like ChatGPT, Perplexity, and Google AI Overviews recommend and cite your business. As more people use AI search, you need both to stay visible.

  • How long before we see results from SEO?

    SEO is a long-term investment. Most clients see measurable improvements in 3-6 months, with significant results building at the 6-12 month mark. GEO can show faster results since AI tools update their knowledge more frequently than traditional search indices.

  • Do you work with businesses outside Vancouver?

    Yes. While we are based in Metro Vancouver and many of our clients are local, we work with businesses across Canada and beyond. SEO and GEO work is done remotely, so location is not a barrier. Local SEO strategy is tailored to wherever your customers are.

  • What tools and platforms do you use?

    We use industry-standard tools including Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and Semrush for SEO. For GEO monitoring, we test visibility across ChatGPT, Perplexity, Gemini, and AI Overviews. You get access to clear reporting dashboards so you can see progress in real time.

  • Can you help with Google Business Profile optimization?

    Yes, and we strongly recommend it for any local business. Google Business Profile is one of the most underutilized tools for local visibility. We handle full setup, optimization, review strategy, and ongoing management as part of our local SEO service.

Brand identity, websites, and go-to-market for new ventures, rebrands, and Canadian startups.

Launch & Brand hub
  • What's included in the website build?

    Every website includes custom design, mobile responsiveness, SEO fundamentals (metadata, site structure, page speed), contact forms, and basic analytics setup. Depending on your package, we also include Google Business Profile setup, social profile creation, and AI tool integrations.

  • Can you help with branding if we already have a logo?

    Yes. If you already have a logo you like, we can build the rest of the brand system around it: color palette, typography, brand guidelines, and visual direction. We can also refine or modernize your existing logo if it needs a refresh.

  • How long does a full launch package take?

    Depends on scope. A focused brand or website lane runs 4–6 weeks. A full launch package — name, brand, site, and go-to-market — runs 12–16 weeks. Larger programs run longer. We commit to a defensible band on the first call.

  • Do you offer ongoing support after launch?

    Every launch package includes 30 days of post-launch support to catch any issues and make adjustments. After that, many clients move to a monthly SEO or AI consulting retainer. But there is no obligation to continue if you are happy managing things on your own.

  • What platforms do you build on?

    We build on modern platforms like Next.js, WordPress, and Webflow depending on your needs and budget. We will recommend the best fit based on your technical comfort level, scalability needs, and whether you want to manage content yourself.

Founder coaching, team workshops, personal AI coaching, and SEO coaching. BCETG-eligible for Canadian teams.

Coaching hub
  • Who is 1:1 coaching for?

    Coaching is for business owners, marketers, and solo operators who want to learn AI and SEO skills themselves rather than outsource everything. If you prefer understanding the tools and strategy behind the work, coaching gives you that hands-on knowledge.

  • What topics can we cover in a session?

    Anything related to AI tools, prompt engineering, SEO, GEO, content strategy, or workflow automation. Sessions are fully customized to your business. You bring the questions and the work you are doing, and we build the session around that.

  • How do I book a session?

    Start by booking a free discovery call through our contact page. We will chat about your goals and knowledge level, then schedule your first paid session. From there, you can book sessions as needed with no minimum commitment.

  • Do you offer team coaching?

    Yes. Team sessions work well for training multiple people on AI tools or SEO fundamentals at the same time. We can run sessions for teams of up to 8 people. For larger groups, our workshop service is usually a better fit.

  • What's the difference between coaching and a workshop?

    Coaching is 1:1 or small team, fully customized to your specific business and questions. Workshops are structured sessions with a set curriculum, designed for larger groups. Coaching is ongoing and flexible. Workshops are a one-time deep dive on a specific topic.

On a specific service page, already.

Each sub-service page carries its own dedicated FAQ section tuned to that engagement type.

Question not answered here?

Free 30-minute discovery call. We will tell you straight whether what you are trying to do is the right move, and which engagement shape fits.